# identity.md

## Organization Overview
- **Company Name:** Conner Hats
- **Mission:** To create responsibly grown, beautifully made hats built to last a lifetime, not just a season, continuing a legacy of craftsmanship since 1969.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 1969, with roots in St. Augustine, Florida, and Byron Bay, Australia.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Bill Conner: Master hat maker, made hats in Byron Bay, Australia for over 50 years.
    - Will Conner: Son of Bill Conner, created Conner Hats.
    - [Our Family Story: Bill & Will Conner](https://connerhats.com/pages/our-story)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to quality craftsmanship, responsible practices, and producing durable, long-lasting products with a limited lifetime guarantee on workmanship.

## Operations & Structure
- **Business Model and Operational Approach:** Designs, manufactures, and sells handmade hats, emphasizing quality, durability, and responsible production. Offers customer-centric services including free US shipping over $79 and 30-day exchanges.
- **Location(s) and Geographic Presence:** Operates with a heritage rooted in Byron Bay, Australia, and St. Augustine, Florida. Serves customers with US shipping.
- **Key Partnerships and Affiliations:** Details forthcoming.